Description

lorsque vous affinez vos liens commerciaux ?

When refining commercial links, the symbol used to replace a keyword in a broad match query with an exact expression is typically quotation marks, known as guillemets in French. Using these around a keyword ensures the ad appears only for exact or close variations of the term, enhancing targeting.

Setting clear objectives when planning ad campaigns is crucial for several reasons. First, objectives guide the campaign’s strategy and help allocate resources effectively. They also provide a benchmark for measuring success, allowing for adjustments as needed. Additionally, objectives align the campaign with broader business goals, such as increasing sales, boosting brand awareness, or generating leads, ensuring the campaign’s effectiveness and justifying the budget spent.