which if the following best describes the return-on-earned media model ?

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MGMT 333: CH 10 Flashcards | Quizlet
If the cost of a display ad on Pinterest is $50,000 but it cost $5,000 in time for its development and maintenance, the incremental gain is $45,000. The gain divided by the cost of the program expressed as a percentage reveals a ROI of 900%. This is an example of which of the following? The return on earned media model.

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MGMT 333 Final Flashcards | Quizlet
Which if the following best describes the return on earned media model?a. Relies upon survey data to assess the effectiveness of social media marketing. b. Demonstrates how many ‘opportunities to see’ for the target audience were generated by the social media tactics. c. Captures how effective a company is at using capital to generate profits. d. Tracks coverage across media and in different markets against sales over time.

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MGMT 333 Final Flashcards | Quizlet
Which if the following best describes the return on earned media model? Select one: a. Demonstrates how many ‘opportunities to see’ for the target audience were generated by the social media tactics. b. Captures how effective a company is at using capital to generate profits. c. Measures effective resource utilization. d. Relies upon survey data to assess the effectiveness of social media marketing.

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30 Which if the following best describes the return on earned media …
30 Which if the following best describes the return on earned media model a from MKT MKT-3321 at William Paterson University. Study Resources . Main Menu; by School; by Literature Title; by Subject; by Study Guides; Textbook Solutions Expert Tutors Earn. Main Menu; Earn Free Access; Upload Documents; Refer Your Friends; Earn Money; Become a Tutor; Apply for Scholarship; For Educators Log in …

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MGMT 333 Chapter 10 Flashcards | Quizlet
Which if the following best describes the return on earned media model? Measures effective resource utilization. Which of the following best describes the return on impressions model? Demonstrates how many ‘opportunities to see’ for the target audience were generated by the social media tactics.

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What is Earned Media: Definition, Best Practices and Examples
Experts define it as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Earned media is any content written about a company or brand that the company or brand have not paid for. In layman’s terms, it is publicity.

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Chapter 10 Flashcards | Quizlet
The return on earned media model: demonstrates how many opportunities to see for the target audience were generated by the social media tactics. tracks coverage across media and in different markets against sales over time. relies upon survey data to assess the effectiveness of social media marketing. measures effective resource utilization.

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Social Media Marketing Final Flashcards | Quizlet
Which of the following is a metric used primarily to equate publicity in news media outlets to its paid advertising equivalent and is an approach used by the return-on-earned media model? b. AEV. If the cost of a display ad on Pinterest is $50,000 but it cost $5,000 in time for its development and maintenance, the incremental gain is $45,000.

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STCO 546 Effective Social Media Flashcards | Quizlet
Which of the following models relies upon survey data to assess the effectiveness of social media marketing? Return on Target Influence Model Which of the following is a metric used primarily to equate publicly in news media outlets to its paid advertising equivalent and is an approach used by the return on earned media model?

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Quiz #1 Flashcards | Quizlet
Which of the following best describes earned income? a. All income from whatever source derived, unless excluded from taxation by law. b. Income less reductions that are allowable, regardless of whether personal deductions are itemized. c. Income received for services performed, including wages, commissions, tips, and, generally, farming and other business income. d. Income that is not earned, including money received for the investment of money or other property, such as interest, dividends …

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