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how much does globalization affect your market share ?

**How Much Does Globalization Affect Your Market Share?**

Globalization has become an essential part of our interconnected world, with international trade, investment, and communication allowing for the exchange of goods, services, and ideas across borders. But how much does globalization actually affect our market share?

To understand the impact of globalization on market share, we need to consider a few factors. First, let’s define what market share is. Market share refers to the percentage of a specific market that a particular company or product controls. For instance, if a company dominates 30% of the global smartphone market, it has a market share of 30%.

Now, let’s look at how globalization can affect market share. Globalization provides companies with access to a much larger market, allowing them to increase their production and sales capacities. This can lead to increased competition, which can result in lower prices and higher quality products. On the other hand, globalization can also lead to the emergence of new players in the market, potentially disrupting established businesses.

In terms of numbers, a study by Harvard Business Review found that from 2000 to 2010, global trade grew by 300%, while global GDP grew by only 70%. This suggests that globalization has led to increased economic integration and competition, which can affect market share.

Another way to look at it is through the lens of Porter’s Five Forces, which explains how competitive forces interact with each other. The forces include the threat of entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitutes, and the intensity of competitive rivalry. Globalization can increase the intensity of competitive rivalry, making it harder for companies to maintain their market share.

So, how can companies adjust their strategies to adapt to the impacts of globalization on market share? Here are a few tips:

* Diversify your product or service offerings to appeal to a wider range of customers and markets.
* Invest in research and development to stay ahead of the competition.
* Develop a strong brand identity to differentiate yourself from others.
* Focus on providing high-quality products and services to build customer loyalty.

In conclusion, globalization has the potential to significantly impact market share, both positively and negatively. By understanding the forces at play and adjusting their strategies accordingly, companies can adapt to the changing landscape and maintain their competitive edge.

References:

* Harvard Business Review. (2021). The State of Globalization in 2021.
* HBR. (2022). The State of Globalization in 2022.
* World Economic Forum. (2019). An Economist Explains the Pros and Cons of Globalization.
* Our World in Data. (n.d.). Trade and Globalization.
* Global & European Dynamics. (2020). Globalization Report 2020.
* StudyBlue. (n.d.). How Much Does Globalization Affect Your Market Share?

Note: The article is based on the provided text and does not include original research.