who said probably the best lager in the world ?

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who said probably the best lager in the world ?

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https://news.sky.com/story/carlsberg-were-probably-not-the-best-lager-in-the-world-but-our-new-one-is-better-11696075

https://news.sky.com/story/carlsberg-were-probably-not-the-best-lager-in-the-world-but-our-new-one-is-better-11696075
Carlsberg: We’re probably not the best lager in the world – Sky News
The new campaign replaces the original slogan – probably the best lager in the world – with a new advertising campaign that declares: Probably not the best beer in the world. So we’ve changed it.

https://scotchwhisky.com/magazine/from-the-editors/25410/carlsberg-s-new-slogan-is-oddly-refreshing

https://scotchwhisky.com/magazine/from-the-editors/25410/carlsberg-s-new-slogan-is-oddly-refreshing
Carlsberg’s new slogan is oddly refreshing | Scotch Whisky
Carlsberg’s new slogan is oddly refreshing. 24 April 2019 by Dave Broom. Confidence and honesty sometimes combine in weird ways. Look at what’s happened in the beer world, where Carlsberg has replaced its long-standing slogan of ‘probably the best lager in the world’ to ‘probably not the best beer in the . I always liked …

https://en.wikipedia.org / wiki / Carlsberg_Group

https://en.wikipedia.org / wiki / Carlsberg_Group
Carlsberg Group – Wikipedia
Carlsberg’s tagline Probably the best lager in the world was created in 1973 by Tony Bodinetz at KMP for the UK market. It began to appear in company corporate ads around the world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline That calls for a Carlsberg.

https://www.thedrum.com/news/2019/03/08/ads-never-ran-probably-the-best-carlsberg-campaign-knocked-out-the-final-round

https://www.thedrum.com/news/2019/03/08/ads-never-ran-probably-the-best-carlsberg-campaign-knocked-out-the-final-round
Ads that never ran: ‘Probably the best…’ Carlsberg … – The Drum
It was 2006 and the beer brand’s ‘Probably the best lager in the world’ campaign had been doing the rounds for 33 years. It had already seen six television or cinema pieces which had related the …

https://www.theguardian.com/commentisfree/2019/apr/21/carlsbergs-new-honesty-leaves-funny-aftertaste

https://www.theguardian.com/commentisfree/2019/apr/21/carlsbergs-new-honesty-leaves-funny-aftertaste
Carlsberg’s honest new ad campaign leaves a funny aftertaste
21 avr. 2019Probably the best lager in the world didn’t feel like a serious claim – it just made you fond of the brand because it was humorous. Amid the hyperbole of other adverts, the use of the …

https://extra.ie/2019/04/16/business/probably-the-greatest-slogan-in-the-world-but-not-as-you-know-it-carlsberg-tweaks-famous-phrase

https://extra.ie/2019/04/16/business/probably-the-greatest-slogan-in-the-world-but-not-as-you-know-it-carlsberg-tweaks-famous-phrase
Probably the greatest slogan in the world… but not as you know it …
Nearly half a century since it first bragged that its beer was ‘probably the best beer in the world’, Carlsberg has admitted that it isn’t in a new advert. The Danish brewer has taken back its signature boast, acknowledging that there are better lagers in a £20m (€23.1m) campaign poking fun at the original slogan, according to MailOnline.

https://www.marketingweek.com/why-carlsberg-is-bringing-back-if-carlsberg-did-after-four-years

https://www.marketingweek.com/why-carlsberg-is-bringing-back-if-carlsberg-did-after-four-years
Why Carlsberg is bringing back ‘If Carlsberg did’ after four years
The brand has launched a TV and online spot created by 72andSunny Amsterdam that brings back the Probably the best beer in the world tagline for the first time since 2011 by depicting a Carlsberg supermarket, which is Probably the best supermarket in the world, in what the brand sees as an ‘evolution’ of the old campaign.

https://www.independent.co.uk/news/business/news/carlsberg-probably-not-best-beer-in-world-lager-brewer-a8874016.html

https://www.independent.co.uk/news/business/news/carlsberg-probably-not-best-beer-in-world-lager-brewer-a8874016.html
Carlsberg admits its lager is ‘probably not’ the best beer in the world
Carlsberg ‘probably not’ best beer in world despite long-running slogan, brewer admits … said: Drinkers’ interest in mainstream lager has waned because, though the world has moved on, the …

https://www.thenational.scot/news/uk-news/17579392.carlsberg-lager-probably-not-best-world-brewer-admits

https://www.thenational.scot/news/uk-news/17579392.carlsberg-lager-probably-not-best-world-brewer-admits
Carlsberg lager ‘probably not’ the best in the world, brewer admits
Carlsberg. Carlsberg has reacted to consumer distaste for its lager by admitting that it was probably not the best in the world. The Danish brewer has launched a new recipe following increasingly harsh reaction from drinkers to its original slogan – Probably the best lager in the world – which accompanied falling sales.

https://adage.com/creativity/work/carlsberg-probably-not-best-beer-world/2164911

https://adage.com/creativity/work/carlsberg-probably-not-best-beer-world/2164911
Carlsberg admits it’s ‘probably not the best beer in the world’ in …
In order to live up to our promise of being ‘probably the best beer in the world’, we had to start again. Today, the value of brand honesty to consumers is more powerful than ever, says …
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