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did you know that social media ?

### Did You Know That Social Media?

In today’s digitally connected world, social media has become an integral part of our daily lives. Whether you’re a casual user or a seasoned marketer, understanding the impact and reach of social media can be both fascinating and practical. Here are some eye-opening facts and insights that might just blow your mind.

#### General Statistics

As of December 2022, the total worldwide population is around 8 billion. The internet has 5.473 billion users, and among them, 4.62 billion are active social media users. This amounts to approximately 56.8% of the global population. On average, people spend 147 minutes per day on social media, and Gen Z and Millennials have around 8.5 social media accounts each. [Ref]https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts[/Ref]

Facebook, the world’s largest social media platform, boasts nearly 3 billion monthly active users. It is becoming increasingly visual and mobile-friendly, making it a prime platform for content creators and marketers. [Ref]https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts[/Ref]

#### Social Media Marketing

Social media marketing encompasses a wide range of activities on platforms like Facebook, Twitter, Instagram, and others. It can be used to promote anything from blog posts to recruitment drives. And with Facebook alone accounting for approximately 21% of all social media referral traffic and driving 23% of traffic across the entire internet, its influence cannot be overstated. [Ref]https://www.wordstream.com/blog/ws/2015/11/13/social-media-facts[/Ref]

#### Usage Stats

We like to keep things social. The average internet user maintains 8.6 social media accounts. Among these, 70% of Facebook users return to check their feed daily, while Instagram and Twitter see 59% and 38% of their users logging in daily, respectively. [Ref]https://webbiquity.com/social-media-marketing/115-facts-you-never-knew-about-social-media-infographic[/Ref]

#### Social Media Users and Advertising

By October 2023, the global user base of social media platforms has surpassed 4.95 billion users, representing 92.7% of Internet users. Ad spending in the social media market is expected to reach an astonishing $219.8 billion in 2024, with China and the US leading the market. [Ref]https://statusbrew.com/insights/social-media-statistics & https://www.socialpilot.co/blog/social-media-statistics[/Ref]

#### The Evolution of Social Media

Social media as we know it today began in 1997 with SixDegrees, a pioneering social-networking website that allowed users to connect with friends. This era marked the beginning of a new age of connectivity and communication. Interestingly, 52 million users leverage LinkedIn for job searches, and the influencer marketing market is burgeoning, projected to hit $17.4 billion in 2023. [Ref]https://www.websiterating.com/research/social-media-statistics-facts[/Ref]

#### Conclusion

From the staggering number of users to the immense advertising potential, social media continues to shape our world in profound ways. Whether you’re a marketer looking to reach a wider audience or simply curious about the digital trends, these statistics offer a glimpse into the vast landscape of social media.

To learn more about these captivating insights, check out these links:

– [99 Amazing Social Media Statistics and Facts](https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts)
– [The 2023 Social Media Image Sizes Guide](https://www.brandwatch.com/blog/all-you-need-to-know-about-social-media-image-sizes-and-more)
– [47 Social Media Facts To Blow Your Mind](https://www.wordstream.com/blog/ws/2015/11/13/social-media-facts)
– [30 Crazy Social Media Facts Marketers Need To Know](https://www.searchenginejournal.com/social-media-stats/258533/)
– [115 Facts You Never Knew About Social Media](https://webbiquity.com/social-media-marketing/115-facts-you-never-knew-about-social-media-infographic)
– [100+ Social Media Statistics You Need To Know](https://statusbrew.com/insights/social-media-statistics)
– [200+ Social Media Statistics And Facts for 2024](https://www.socialpilot.co/blog/social-media-statistics)
– [What is Social Media?](https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-social-media)
– [25+ Social Media Statistics & Facts For 2024 You Need Know](https://www.websiterating.com/research/social-media-statistics-facts)
– [140 Must-Know Social Media Statistics for 2023](https://www.g2.com/articles/social-media-statistics)
– [Social Media – Wikipedia](https://en.wikipedia.org/wiki/Social_media)

Stay tuned for more insights into the ever-evolving world of social media!