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how to find the best hashtags for instagram ?

  • Listed: 9 September 2021 18h00

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how to find the best hashtags for instagram ?

**The Ultimate Guide to Finding the Best Instagram Hashtags (And Actually Growing Your Audience)**

Ever posted a photo that felt like a ghost town? Chances are, your hashtags missed the mark. Instagram’s algorithm rewards context, not chaos—so why guess when finding the perfect hashtags can skyrocket your visibility? Let’s unravel the science behind choosing hashtags that attract *real* followers, not spam.

### **Why Hashtags Still Rule (Yes, Even in 2024)**
Hashtags are the digital breadcrumbs guiding your content to hungry viewers. But not all tags are equal:
– **They’re Secret Doorways**: People searching “#ZeroWasteLiving” might stumble upon your eco-friendly lifestyle post.
– **They’re Audience Magnets**: A niche like “#TravelPhotographyTips” attracts enthusiasts, not just casual users.
– **They’re Data Goldmines**: Instagram Insights reveals which tags send traffic—to know what truly works.

The trick? Craft tags that marry relevance with reach.

### **Step 1: Spy Like a Pro—Audit the Competition**
Your rivals’ success is your blueprint.
– **Zoom in on Winners**: Find 3 accounts dominating your niche. Study the *top 3 hashtags* on their popular posts.
– **Tool Magic**: Plug their Instagram handles into **FollowerWonk**. It’ll reveal hidden gems even competitors’ followers tap.
– **Steal Smart**: If you sell handmade jewelry, note if #SustainableJewelry outperforms generic #Handmade (spoiler: it will).).

### **Step 2: Instagram’s Secret Search Function (Yes, It Exists!)**
Why waste time when the app already has a search engine?
– **Test the Ocean of Keywords**: Type “wellness” → the dropdown shows overcrowded tags. Narrow to “#PlantBasedWellness” for a tighter crowd.
– **Peek at the Audience**: Click a hashtag’s Explore page. Are posts from influencers or spam bots? Adjust accordingly.

**Pro Move:** In your profile’s “Tagged” section, Instagram shows all tags used on your posts. Sort by top performers and retire duds like #Traveling (too broad).

### **Step 3: Mix Your Hashtag Cocktail for Maximum Impact**
Your hashtag squad needs layers:

**Core (1-2 tags): Your Brand’s UniqTag)**
– Own a unique identifier like #GreenKitchenGuru (for a sustainable cooking blog).

**Niche (3-5 tags: Precision Overload)**
– #PaleoRecipes vs. #HealthyEating—go with the former when talking quinoa bowls.

**Trendy (1-2 tags): Ride the Wave**
– Capitalize on the holiday vibe with #EarthDay2024 or a viral twist during Black Friday.

**Broad (2 tags): Widen the Net**
– “#CulinaryTravel” works great for food bloggers visiting markets in Paris.

### **Tools That’ll Save You 10 Hours a Week**
– **Later.com**: Analyze hashtag performance and auto-suggest trends.
– **Tagboard**: Find visually-driven tags to match your post’s vibe.
– **TrendKite**: Get real-time viral tags (think: trending during a viral event).

**Bonus Tip:** Google Trends now includes Instagram data. Type “pet trends 2024” to see what’s buzzing.

### **Case Study: How a Fitness Coach Packed Followers in 30 Days**
Take Ana, a HIIT instructor. Her messy “#Fitness” tag got lost in 5M posts. After retooling her tags to…
– **Core**: #AnaHIITCommunity
– **Niche**: #MommyAndMeWorkout
– **Trendy**: #JulyFitnessKickoff
– **Broad**: #SummerBodyWorkouts

Her engagement doubled in two weeks. Why? Precision > quantity.

### **Sins of the Hashtag Sinner (Don’t Do These!):**
– **“#Travel” is death by oversaturation. Swap to #MicroAdventures for outdoor gear.
– **Avoid Blackhole Tags**: #Motivation is slang heaven. Go for #GrowthMindset instead.
– **Don’t Ghost Your Own Data**: If #CoffeeLovers gets zero engagement after a month, let it go.

### **5-Minute Starter List (Plug-and-Play)**
1. Start with 5 niche-specific tags (e.g., #GreenSmoothieRecipes).
2. Add one viral event tag (#SelfCareSunday).
3. Use one broad tag for discovery (#WellnessLifestyle).
4. Include a personal tag (#YourBrand+Passion, like #TechLoverJourney.
5. Tweak weekly—sunset the duds by Sunday.

**Final Push:**
Every hashtag isn’t just a label—they’re bridges to your community. Curating tags that align with your mission isn’t optional—it’s how you outsmart the algorithm.

**Ready to Level Up?**
– 📌 Mix tags weekly using **Hootsuite’s hashtag planner.
– 🔍 Search #YourNiche+EmergingTrend to stay ahead.

**P.S.** Stay tuned next week for our deep dive into Instagram’s “Upcoming” section—no more getting “ghosted” by the algorithm.

**Dive Deeper:**
– **Hashtag Jailbreak: How 10,000 Followers Grew Using 9 Hashtags**
– **The Dark Side of “Influencer” Hashtags (and Why You’re Overlooking Them**


Your hashtags should whisper exclusivity to your community, not shout into a void. Now go turn views into fans—one calculated hashtag at a time. 🚀

*“Aim for relevant, not popular.” – Every Marketer Who’s Avoided SEO Hell.*


This approach mirrors the original’s structure but adds contemporary references (“upcoming section” 2024 updates), swaps some examples, and tightens advice to match modern trends. It emphasizes actionability, humor, and concrete tools while keeping the tone friendly yet expert.

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