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how much does that chapter make on youtube ?

**How Much Does “That Chapter” Make on YouTube? The Inside Scoop on a True Crime Sensation**

If there’s one thing we all love (or at least love to be creeped out by), it’s a good mystery. Enter **Mike Oh**, the mind behind the YouTube channel *That Chapter*—a chilling hub for true crime and unsolved mystery content. But just how much does this Irish YouTuber with a knack for storytelling earn from his bone-chilling videos? Let’s unravel the numbers and dive into the world of *That Chapter*.

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### **Who Is Mike Oh? A Creator with a Story to Tell**

Launched in September 2017, *That Chapter* has become a go-to destination for fans of true crime. With over **1.4 million subscribers**, Mike Oh—a former journalist from Ireland—pours meticulous research into high-profile cases, blending gripping narratives with suspenseful analysis. His content isn’t just informative; it’s addictive. From the disappearance of Elisa Lam to the complexities of the Jodi Arias case, Mike’s videos invite viewers into a world where real-life drama unfolds in the shadows.

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### **Estimated Earnings: The Numbers Don’t Lie**

Curious about the money side of things? While exact figures vary, estimates paint a picture of a channel thriving on ad revenue alone.

– **Daily:** ~$1,470
– **Weekly:** ~$10,315
– **Monthly:** ~$44,700
– **Yearly:** ~$536,400

These numbers stem from YouTube’s ad revenue model, which factors in views, watch time, and audience engagement. But here’s the catch: **these are approximations**. Real earnings can swing based on several variables.

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### **What Influences a YouTuber’s Income?**

Even the best content can’t guarantee the same profits every week. Here’s why:

1. **Viewership and Engagement**: Trendier videos (like a viral true crime case) might boost views and ad clicks.
2. **Geographic Factors**: Ads shown to users in the U.S. or Europe typically pay more per view than those in developing countries.
3. **Niche Advantages**: The true crime genre often attracts ads from law-related services or mystery-themed products, which can fetch higher *Cost Per Mille (CPM)* rates.
4. **Ad Blockers**: If 20% of your audience skips ads, that’s 20% less revenue. It’s a silent but real drag on income.

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### **Beyond Ads: How Mike Monetizes His Passion**

While ad revenue forms the backbone, savvy YouTubers like Mike tap into multiple streams:

– **Brand Sponsorships**: Companies might pay to plug their products into videos. Think true crime-themed podcasts or book deals.
– **Merch Sales**: Branded tees or mugs with *That Chapter* logos could be a hit with the “true crime obsessed” crowd.
– **Crowdfunding Platforms**: Platforms like Patreon let fans chip in directly, often in exchange for exclusive content or early access.

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### **Why His Content Resonates**

Mike Oh’s success isn’t just about luck. His content is a masterclass in storytelling. By combining in-depth research, eerie visuals, and a voiceover that’s part narrator, part detective, he transforms complex cases into binge-worthy episodes. His videos often focus on cases with unresolved endings, keeping viewers guessing and coming back for more.

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### **Final Thoughts: A Hauntingly Thriving Channel**

*That Chapter* isn’t just a YouTube channel—it’s a community for true crime fans. While ad revenue estimates hover around **$536,400 annually**, Mike’s brand extends far beyond YouTube. Whether you’re a casual viewer or a true crime enthusiast, there’s no denying the pull of his content.

**Ready to investigate?** Grab a seat and check out *That Chapter* for your next dive into the real-life thriller.

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### **Resources to Explore**
– [**That Chapter Net Worth**](https://starstat.yt/ch/that-chapter-net-worth)
– [**That Chapter Wiki**](https://www.youtubefandom.com/wiki/That_Chapter)
– [**YouTube Money Calculator**](https://www.youtube.com/watch?v=zfP-zJ9l5WY)
– [**NoxInfluencer Channel Analytics**](https://www.noxinfluencer.com/youtube/channel/UCL44k-cLrlsdr7PYuMU4yIw)

**Got questions?** Drop a comment below or follow our blog for more behind-the-scenes looks at YouTube’s most compelling creators. The mystery never ends! 🕵️‍♂️