who invented mail order catalog ?

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https://en.wikipedia.org/wiki/Mail_order

https://en.wikipedia.org/wiki/Mail_order
Mail order – Wikipedia
Catalogues spread to British America, where Benjamin Franklin is believed to have been the first cataloguer. In 1744 he produced a catalogue of scientific and academic books. [2] In 1833, Antonio Fattorini started a mail order watch club in Bradford, which would eventually transform into Empire Stores. [3] First ]

https://recollections.biz/blog/the-early-history-of-mail-order-catalogs

https://recollections.biz/blog/the-early-history-of-mail-order-catalogs
The early history of mail-order catalogs – Recollections Blog
Chicago was one of the top industrial centers in the mid to late 1800s and is where Aaron Montgomery Ward began his mail-order catalog empire. Legend has it that as a young man he tried his hand at door-to-door sales, gaining an understanding of rural life and how families sourced goods.

https://www.countryliving.com / shopping / news / a40276 / mail-order-catalogs

https://www.countryliving.com / shopping / news / a40276 / mail-order-catalogs
History of Mail Order Catalogs – Vintage Mail Order Catalogs
Even the founder of Montgomery Ward & Co., Aaron Montgomery Ward, responded personally to customer letters. Such correspondence might seem quaint today, but those messages were a serious sales strategy. The Montgomery Ward’s catalog for 1916. For many rural consumers, mail-order seemed risky.

https://cecilhistory.org/articles-and-publications/great-reads/the-1880s-and-the-rise-of-mail-order-catalogues

https://cecilhistory.org/articles-and-publications/great-reads/the-1880s-and-the-rise-of-mail-order-catalogues
The 1880’s and the Rise of Mail-Order Catalogues
Mail-order catalogues were first introduced in the United States during the mid 1800’s, with Tiffany & Co. debuting the first edition of their prized Blue Book in 1845. The Tiffany’s Blue Book had exquisite pieces of handcrafted jewelry for sale and was extremely popular among the wealthy.

https://www.thoughtco.com/history-of-mail-1992142

https://www.thoughtco.com/history-of-mail-1992142
History of Mail and the Postal System – ThoughtCo
The first mail order catalog was distributed in 1872 by Aaron Montgomery Ward (1843-1913) selling goods primarily to rural farmers who had difficulty making it out to the big cities for commerce. Ward started his Chicago-based business with only $2,400.

https://blog.flipsnack.com/brief-story-catalog

https://blog.flipsnack.com/brief-story-catalog
Flipping through history. A brief story of the catalog – Flipsnack Blog
The mail order concept invented by Benjamin Franklin Yep, you read it correctly the first time. Benjamin Franklin is usually known for his politician and scientist skills, and only a few people know that he also invented the mail order business.

https://familytreemagazine.com/us/new-jersey/history-matters-mail-order-catalogues

https://familytreemagazine.com/us/new-jersey/history-matters-mail-order-catalogues
History Matters: Mail-order Catalogues – Family Tree Magazine
Modern mail-order catalogs began with Aaron Montgomery Ward, a New Jersey native born in 1844. Ward arrived in Chicago shortly after the Civil War and got a job with the predecessor of today’s Marshall Field & Co. After a stint as a salesman in St. Louis and the South, Ward returned to the Windy City and started Montgomery Ward & Co. in 1872.

https://en.wikipedia.org/wiki/Pryce_Pryce-Jones

https://en.wikipedia.org/wiki/Pryce_Pryce-Jones
Pryce Pryce-Jones – Wikipedia
Sir Pryce Pryce-Jones (16 October 1834 – 11 January 1920) was a Welsh entrepreneur who formed the first mail order business, revolutionising how products were sold. Creating the first mail order catalogues in 1861 – which consisted of woollen goods – for the first time customers could order by post, and the goods were delivered by railway. The BBC summed up his legacy as The …

https://www.lib.uchicago.edu/collex/exhibits/expma/mail-order-catalogs

https://www.lib.uchicago.edu/collex/exhibits/expma/mail-order-catalogs
Mail-Order Catalogs – Printing for the Modern Age – The University of …
In the mid-nineteenth century a confluence of events gave birth to a new and highly successful American industry-the mail-order catalog. The construction of railroads, the introduction of new consumer goods, and advances in printing technology all drew the industry to Chicago, which soon became a the hub of commerce and the headquarters for Montgomery Ward and Company, Sears …

https://www.cambridge.org/core/journals/prospects/article/abs/mailorder-catalogs-as-resources-in-american-culture-studies/B8F3FB6C29E95A3BAA60F8DD8C6A3929

https://www.cambridge.org/core/journals/prospects/article/abs/mailorder-catalogs-as-resources-in-american-culture-studies/B8F3FB6C29E95A3BAA60F8DD8C6A3929
Mail-Order Catalogs as Resources in American Culture Studies
Google Scholar. 18. To date no scholar has done a systematic, definitive study of either mailorder catalogs or mail-order goods. The best work on catalogs has already been cited in note 3; mail-order goods, as a type of material culture evidence, however, still await their cultural historian. lesoutrali bot