X. M. Luo and N. Donthu, “Assessing advertising media spending inefficienci...
X. M. Luo and N. Donthu, “Assessing advertising media spending inefficiencies in generating sales,” Journal of Business Research, 58(1), pp. 28-36, 2005. None
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X. M. Luo and N. Donthu, “Benchmarking advertising efficiency,” Journal of ...
X. M. Luo and N. Donthu, “Benchmarking advertising efficiency,” Journal of Advertising Research, 41(6), pp. 7-18, 2001. None
1 total views, 1 today
X. M. Luo and C. B. Bhattacharya, “Corporate social responsibility, custome...
X. M. Luo and C. B. Bhattacharya, “Corporate social responsibility, customer satisfaction, and market value,” Journal of Marketing, 70(4), pp. 1-18, 2006. **X. M. Luo […]
1 total views, 1 today
J. L. Heskett, T. O. Jones, G. W. Loveman, W. E. Sasser, Jr., and L. Schles...
J. L. Heskett, T. O. Jones, G. W. Loveman, W. E. Sasser, Jr., and L. Schlesinger, “Putting the service-profit chain to work,” Harvard Business Review, […]
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A. J. Rucci, S. P. Kirn, and R. T. Quinn, “The em-ploy-customer-profit chai...
A. J. Rucci, S. P. Kirn, and R. T. Quinn, “The em-ploy-customer-profit chain at Sears,” Harvard Business Review, 76(1), pp. 82-97, 1998. Okay, I need […]
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R. T. Rust, A. J. Zahorik, and T. L. Keiningham, “Return on Quality (ROQ): ...
R. T. Rust, A. J. Zahorik, and T. L. Keiningham, “Return on Quality (ROQ): Making service quality financially ac-countable,” Journal of Marketing, 59(2), pp. 58-70, […]
1 total views, 1 today
D. Bowman and D. Narayandas, “Linking customer man-agement effort to custom...
D. Bowman and D. Narayandas, “Linking customer man-agement effort to customer profitability in business mar-ket,” Journal of Marketing Research, 41(4), pp. 433-447, 2004. **D. Bowman […]
1 total views, 1 today
M. Pritchard and R. Silvestro, “Applying the service profit chain to analys...
M. Pritchard and R. Silvestro, “Applying the service profit chain to analyse retail performance: The case of the man-agerial strait-jacket?” International Journal of Service In-dustry […]
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W. A. Kamakura, V. Mittal, F. de Rosa, and J. A. Mazzon, “Assessing the ser...
W. A. Kamakura, V. Mittal, F. de Rosa, and J. A. Mazzon, “Assessing the service-profit chain,” Marketing Science, 21(3), pp. 294-317, 2002. “W. A. Kamakura, […]
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A. Soteriou and S. A. Zenios, “Operations, quality, and profitability in th...
A. Soteriou and S. A. Zenios, “Operations, quality, and profitability in the provision of banking services,” Man-agement Science, 45(9), pp. 1221-1238, 1999. “A. Soteriou and […]
3 total views, 3 today
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