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R. H. Ducoffe, “Advertising value and advertising on the web,” Journal of A...
R. H. Ducoffe, “Advertising value and advertising on the web,” Journal of Advertising Research, Vol. 36, pp. 21- 35, 1996. **R. H. Ducoffe, “Advertising value […]
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[F. Shen, “Banner advertisement pricing, measurement and pretesting practic...
[F. Shen, “Banner advertisement pricing, measurement and pretesting practices: Perspectives from interactive agencies,” Journal of Advertising, Vol. 31, No. 3, pp. 59-67, 2002. Okay, I […]
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R. Zeff and B. Aronson, “Advertising on the Internet,” Wiley, New York, NY,...
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D. L. Hoffman and T. P. Novak, “Advertising pricing models for the world we...
D. L. Hoffman and T. P. Novak, “Advertising pricing models for the world web,” in D. Hurley, B. Kahin, H. Varian (editors) Internet publishing and […]
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Y. Yuan, J. P. Caulkins, and Roehrig, “The relationship between advertising...
Y. Yuan, J. P. Caulkins, and Roehrig, “The relationship between advertising and content provision on the Inter-net,” European Journal of Marketing, Vol. 32, No. 7/8, […]
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R. Briggs and N. Hollis, “Advertising on the web: Is there response before ...
R. Briggs and N. Hollis, “Advertising on the web: Is there response before click-through?” Journal of Adver-tising Research, Vol. 37, pp. 33-45, 1997. **R. Briggs […]
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E. T. Bradlow and D. C. Schmittlein, “The little engines that could: Modeli...
E. T. Bradlow and D. C. Schmittlein, “The little engines that could: Modeling the performance of world wide web search engines,” Marketing Science, Vol. 19, […]
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J. M. Lace, “At the crossroads of marketing communica-tions and the Interne...
J. M. Lace, “At the crossroads of marketing communica-tions and the Internet: experiences of UK advertisers,” Internet Research, Vol. 14, No. 3, pp.236-244, 2004. None
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M.-C. Boudreau and R. T. Watson, “Internet advertising strategy alignment,”...
M.-C. Boudreau and R. T. Watson, “Internet advertising strategy alignment,” Internet Research, Vol. 16, No. 1, pp. 23-37, 2006. **M.-C. Boudreau and R. T. Watson, […]
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