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D. L. Hoffman and T. P. Novak, “Advertising pricing models for the world we...
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Y. Yuan, J. P. Caulkins, and Roehrig, “The relationship between advertising...
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R. Briggs and N. Hollis, “Advertising on the web: Is there response before ...
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E. T. Bradlow and D. C. Schmittlein, “The little engines that could: Modeli...
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J. M. Lace, “At the crossroads of marketing communica-tions and the Interne...
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M.-C. Boudreau and R. T. Watson, “Internet advertising strategy alignment,”...
M.-C. Boudreau and R. T. Watson, “Internet advertising strategy alignment,” Internet Research, Vol. 16, No. 1, pp. 23-37, 2006. **M.-C. Boudreau and R. T. Watson, […]
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R. C. T. Cheung, “Case study of a successful Internet advertising strategy ...
R. C. T. Cheung, “Case study of a successful Internet advertising strategy in Hong Kong: A portal for teenag-ers,” Marketing Intelligence & Planning, Vol. 24, […]
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T. Ambler, “Marketing metrics,” Business Strategy Re-view, Vol. 11, No. 2, ...
T. Ambler, “Marketing metrics,” Business Strategy Re-view, Vol. 11, No. 2, pp. 59-66, 2000. “T. Ambler, “Marketing metrics,” Business Strategy Review, Vol. 11, No. 2, […]
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G. W. Mullarkey, “Internet measurement data – practical and technical issue...
G. W. Mullarkey, “Internet measurement data – practical and technical issues,” Marketing Intelligence & Planning, Vol. 22, No. 1, pp. 42-58, 2004. “G. W. Mullarkey, […]
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