Y. Chen, L. Liang, and F. Yang, “A DEA game model approach to supply chain ...
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G. Reiner and P. Hofmann, “Efficiency analysis of supply chain processes,” ...
G. Reiner and P. Hofmann, “Efficiency analysis of supply chain processes,” International Journal of Production Re-search, 44(23), pp. 5065-5078, 2006. Okay, the user wants me […]
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B. K. Pilling, N. Donthu, and S. Henson, “Accounting for the impact of terr...
B. K. Pilling, N. Donthu, and S. Henson, “Accounting for the impact of territory characteristics on sales performance: Relative efficiency as a measure of salesperson […]
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J. S. Boles, N. Donthu, and R. Lohtia, “Salesperson evalu- ation using rela...
J. S. Boles, N. Donthu, and R. Lohtia, “Salesperson evalu- ation using relative performance efficiency: The applica-tion of data envelopment analysis,” Journal of Personal Selling […]
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[W. A. Kamakura, T. Lenartowicz, and B. T. Ratchfrord, “Productivity assess...
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N. Donthu and B. Yoo, “Retail productivity assessment using data envelopmen...
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X. M. Luo, “Data envelopment analysis: A management science tool for scient...
X. M. Luo, “Data envelopment analysis: A management science tool for scientific marketing research,” Journal of Marketing Research, 42(3), Book Review, pp. 113-116, 2004. None
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G. E. Fruchter, “The many-player advertising game,” Ma- nagement Science, 4...
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J. Mahajan, “A data envelopment analytic model for as-sessing the relative ...
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X. M. Luo and N. Donthu, “Marketing’s credibility: A longitudinal investiga...
X. M. Luo and N. Donthu, “Marketing’s credibility: A longitudinal investigation of marketing communication productivity and shareholder value,” Journal of Marketing, 70(4), pp. 70-91, 2006. […]
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