T. Ambler, “Marketing metrics,” Business Strategy Re-view, Vol. 11, No. 2, ...
T. Ambler, “Marketing metrics,” Business Strategy Re-view, Vol. 11, No. 2, pp. 59-66, 2000. “T. Ambler, “Marketing metrics,” Business Strategy Review, Vol. 11, No. 2, […]
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G. W. Mullarkey, “Internet measurement data – practical and technical issue...
G. W. Mullarkey, “Internet measurement data – practical and technical issues,” Marketing Intelligence & Planning, Vol. 22, No. 1, pp. 42-58, 2004. “G. W. Mullarkey, […]
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T. Goodwin, “Measuring the effectiveness of on line marketing,” Journal of ...
T. Goodwin, “Measuring the effectiveness of on line marketing,” Journal of the Market Research Society, Vol. 4, pp. 403-406, 1999. None
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B. V. Pallas Athena, “FLOWer (2005),” FileNet Corpo-ration, http://www.pall...
B. V. Pallas Athena, “FLOWer (2005),” FileNet Corpo-ration, http://www.pallas.nl/. None
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U. Collesei, F. Casarin, and T. Vescovi, “Disintermedi-azione e reintermedi...
U. Collesei, F. Casarin, and T. Vescovi, “Disintermedi-azione e reintermediazione nel commercio elettronico,” Convegno Aidea, ottobre, 1999. **U. Collesei, F. Casarin, and T. Vescovi, “Disintermedi‑azione e reintermediazione nel […]
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I. Snehota, “Perspectives and theories of market,” in H. H?kanson, A. Walus...
I. Snehota, “Perspectives and theories of market,” in H. H?kanson, A. Waluszezski, D. Harrison (eds) Rethinking Marketing, John Wiley & Sons, Chinchester, 2004. **I. Snehota, […]
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K.-H. Rau, “Transformation from Internet portal to the world’s largest Inte...
K.-H. Rau, “Transformation from Internet portal to the world’s largest Internet communications enterprise,” Internet Research, Vol. 17, No. 4, pp. 435-456, 2007. **K.-H. Rau, “Transformation […]
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V. Packard, “The hidden persuaders,” David McKay Company, New York, 1957.
V. Packard, “The hidden persuaders,” David McKay Company, New York, 1957. None
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R. Henshaw, “What next for Internet journals? Implica-tion of the trend tow...
R. Henshaw, “What next for Internet journals? Implica-tion of the trend toward paid placement in search en-gines,” First Monday, Vol. 6, No. 9, http://firstmonday.org/issues. None
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D. A. Aaker, V. Kumar, and S. George, “Day 2001,” Marketing Research.
D. A. Aaker, V. Kumar, and S. George, “Day 2001,” Marketing Research. **“D. A. Aaker, V. Kumar, and S. George, “Day 2001,” Marketing Research.”** In […]
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