Description

Linking Paypal with Facebook

## Boost Your Fundraising: Linking PayPal with Facebook

As a registered charity, I’m always on the lookout for ways to make donating easier and more accessible for our supporters. Recently, we’ve been exploring the world of Facebook fundraising and are excited to share our progress!

Many of you may already use a donation button on your website powered by PayPal. However, linking directly to your PayPal account through your Facebook page offers a powerful way to reach new donors and streamline the giving process.

**Why Should You Link PayPal with Facebook?**

1. **Reach a Wider Audience:** Facebook boasts a massive user base, exposing your charity to a network of potential donors you might not otherwise reach.
2. **Ease and Speed:** By eliminating the need to navigate away from Facebook, you make donating quick and convenient. Fewer clicks mean more people see your cause through!
3. **Deeper Engagement:** Keeping the donation process within Facebook allows you to maintain the momentum of a conversation with your followers, encouraging greater engagement with your mission.

**How to Make the Connection:**

There are a few straightforward ways to integrate your PayPal account with Facebook:

**1. The WooCommerce Route (for website owners):**

If your website uses WordPress and WooCommerce, you can harness the power of a PayPal donation plugin.

* Install the WooCommerce and “WP Simple PayPal Donation” (or a similar reputable plugin)
* Configure your donation form within the plugin and link it to your PayPal account.
* Create a Facebook Page tab linked to your website, or directly to the donation page.

**2. The Embed Code Method:**

* Create a standard PayPal donation button on the PayPal website and copy the provided HTML code.
* On your Facebook Page, navigate to “Page Info” -> “Add a Button” -> “Donate” -> “Use Website or Embed Code” and paste your code.

**3. Facebook’s Dedicated Donate Button:**

* If your Facebook Page is eligible for the Donate Button, simply follow Facebook’s instructions to connect it to your PayPal or other supported payment processors. This method simplifies the process by integrating directly within Facebook’s interface.

**Tips for Success:**

* Craft compelling messaging and visually appealing content that highlights your charity’s impact.
* Use strong calls-to-action that encourage immediate giving.
* Leverage Facebook’s analytical tools to track your campaign’s performance and make data-driven adjustments.

By embracing these tips and strategies, you can unlock the full potential of Facebook fundraising and inspire more generosity for your cause!

Let me know in the comments if you have any questions or have used any clever fundraising strategies on Facebook yourself!

Best Regards,

LWFB